Just a tiny premise.
In the future everything is done by robots, and humans literally do not need to lift a finger to survive. The world has to classes of people. The rich, who would be bored senseless without content to consume.
And the creators, the working class, who provide content. They don’t need movie studios etc, all can be done using powerful machines. But the world needs movies and songs and books. Those who cannot create operate a black market economy. Those who do are also very poor, just not quite as much. The dream is to get a patron who takes you into the world of the rich as their pet creator.
A drug is used to help people get ideas.
The device they create ideas on (like an iPad) can be hacked by bad types who are close by, so many creators go and live hermit-like existences in the hills, amongst mutated animals.